Act on CO2 - Energy Around The Home

This is another ad from the series from "Act on CO2" only this one is a general message about emissions and highlighting what around the home can be done. This is done by showing home appliences glowing to highlight what emits, also the use of footage of turning off switches is used. the ad then moves on to the outside showing power lines , roads and incinerator gases glowing to highlight futher. while this visual info is being showed it is being said that we are wasting too much energy. This is a cleaver because by using short footage and techniques to highlight the problems people will take it in much better.