Act on CO2 - Driving Five Miles Less

This ad is from the act on co2 campaign and this one is trying people to drive 5 less miles. It is a cleaver way of presenting a subject to an audience because when the ad starts with what looks like an incinerator, but as facts are narrated the camera angles change and reveals that what looks like the landscape of a incinerator site is in fact a street where a car is being started up and what was the incinerator chimney is an exhaust which is the polluter. Which then boils down to the message of the ad i that by driving five less miles it helpes the co2. Therefore this advert uses symbolism by making the object polluting look like an even bigger polluter.