Act on CO2 - Bedtime Stories

This is another ad from the Act on CO2 campaign only this one seems to be combining the thought of adults about co2 emissions but at the same time trying to make people feel more emotional and guilty because actions taken now will effect there children. Also by replicating a parental situation such as story time it is hooking on to peoples emotions more. By using a storybook, a father and daughter as well as animated illustrations it shows the viewer what you do now can change the future for generations still to come. then to make people think even further by getting the little girl to say "is there a happy ending?" is that little situation that makes people think that they better start ding something.