Useful Books

After getting my comments back yesterday i was shown these books and i have had a look through the both of them and have found poster that i think would be interesting to base my sequences around.

Image Research : Iconic Posters

40s & 50s Style Today

Here is an example of american 40s and 50s art and use of solid colours being used in todays campaigns. Here is the match and bupa advert where solid colours are being used to creat people and objects. This the style I would like to think of moving on to from video footage

General Message Films

After looking at these films and being told that my message needs to be more genral i have thought that i create a sequence of damages to the earth thane what people are doing to stop damaging the earth even further

Presentation Comments

• Rely less on the audience needing to read the sequence
• Much to text
• Loose globe sequence
• Video to flat colours is interesting
• Look at bupa adverts
• With transport be careful of brands because it video may bee shown wider than Eastbourne
• Bad grammar
• Make the image and text look like an iconic image from the 40s and 50s
• Integrate the text and graphics better
• Think of a more general message

After looking at these comments I am going to look into making the sequence more like American 40s and 50s art and in my comments I got suggestions of poster to look at like

• Dig for victory
• Your country needs you
• Make do and mend
• Keep calm and carry on

Presentation slides 16 - 19

Presentation slides 11-15

Presentation slides 6-10

Presentation slides 1-5

Animatics

Here are my animatics where i have used images off the net so that the tracing sequence is more authentic with my animatics. I think that it all moves too quick so i might remove more text because i feel it has too mouch text to take in.

General



Transport

Transport Sequence

General Storyboards

Sequence Idea

Here is the idea that I have come up for my sequence for general and transport

General

• Title Screen
• Info screen: it’s a fact
• Info screen: time is cutting short
• Info screen: and changes need to be made
• Info screen: including you
• Info screen: changes like
• Bus footage
• Bus trace sequence
• Info Types: Use public transport
• Farm footage
• Farm trace sequence
• Info Types: buy locally
• Recycle footage
• Recycle trace sequence
• Info Types: Recycle your household waste
• Info Types: that’s how you make a difference

Transport

• Title Screen
• Info screen: do you drive a lot
• Info screen: think about your emissions
• Info screen: take into considerations other modes of transport
• Train footage
• Train trace sequence
• Info Types: travelling to a direct town
• Bus footage
• Bus trace sequence
• Info Types: travelling direct but need to stop on the way, then get the bus
• Flight footage
• Flight trace sequence
• Info Types: flight is the biggest polluter, try something else
• Ferry footage
• Ferry trace sequence
• Info Types: holiday closer to home
• Info Types: that’s how transport can make a difference

Trace Sequence

Here is my idea that can spread across my films and that is that you see footage, then the footage freezes and the image gets traced. I got this idea from lookat at current trains, buses and ferries. Also from looking at tracing images and the american 40s & 50s art. The reason that i come up with this idea is because looking at footage it can be used as a solid when frozen, also there is a lot of solid colours be used on transport at the moment.

Act on CO2 - Bedtime Stories

This is another ad from the Act on CO2 campaign only this one seems to be combining the thought of adults about co2 emissions but at the same time trying to make people feel more emotional and guilty because actions taken now will effect there children. Also by replicating a parental situation such as story time it is hooking on to peoples emotions more. By using a storybook, a father and daughter as well as animated illustrations it shows the viewer what you do now can change the future for generations still to come. then to make people think even further by getting the little girl to say "is there a happy ending?" is that little situation that makes people think that they better start ding something.

Act on CO2 - Energy Around The Home

This is another ad from the series from "Act on CO2" only this one is a general message about emissions and highlighting what around the home can be done. This is done by showing home appliences glowing to highlight what emits, also the use of footage of turning off switches is used. the ad then moves on to the outside showing power lines , roads and incinerator gases glowing to highlight futher. while this visual info is being showed it is being said that we are wasting too much energy. This is a cleaver because by using short footage and techniques to highlight the problems people will take it in much better.

Act on CO2 - Driving Five Miles Less

This ad is from the act on co2 campaign and this one is trying people to drive 5 less miles. It is a cleaver way of presenting a subject to an audience because when the ad starts with what looks like an incinerator, but as facts are narrated the camera angles change and reveals that what looks like the landscape of a incinerator site is in fact a street where a car is being started up and what was the incinerator chimney is an exhaust which is the polluter. Which then boils down to the message of the ad i that by driving five less miles it helpes the co2. Therefore this advert uses symbolism by making the object polluting look like an even bigger polluter.

An Inconvenient Truth Review

An inconvenient truth is a documentary film of the former American president candidate Al Gore giving at presentation on global warming and its effects. Al Gore also uses stories of his own expirences to get the message across even further. Gore felt that he failed when he didn’t become president he should move onto something he felt strong about

Throughout the film many facts and figures are projected and read out but they all come back to the fact that humantie is speeding up the process of global warming. By letting global warming happen we are damaging the most important part of the earth which is the atmosphere. When I started watching the film I wondered why an American president candidate was so interested in global warming but when Gore said that his college professor Roger Revelle was the first person to start measuring carbon dioxide in 1957 it become clear.

Naturally carbon dioxide raises and falls for the season of the earth but it has been changed due to the chage in global temperatures. Also events like global melting of sites like killimanjaro adds to the shift in the earths conditions.

Since the in recient years where much more fossil fules have been used graphs that measure a number of things like temperature and melting have raised at a considerable rate. With the measurement of temperatures ten of the hottest years on record have been in the last fourteen years (dated on 2004), those ten hottest years were 1990,91,95,97,98,99,2001,02,03,04 and then 2005 was hottest of all. After seeing that five years in a row were hottest on record it is no surprise that the warters are getting hotter. Due to these warmer waters storms are getting much more stronger and violent. Also drought and flooding relocates because of the warming of the earth.

At one point the Americans were lead to believe that global warming was a hoax and when things like this happen it confuses people and stop people trying. Therefore when people stop trying the global warming gets worse and things like infectious animals are lasting due to the warmer conditions as well as viruses causing even more infections.

Due to conditions like warmer waters events like the coral reef getting destroyed and ice shelfs collapsing and instead of refreezing meling and if this keeps continueing this will cause mass flooding around the world.

To confuse the public event more it has been found that politisions are changing scientific studies to relieve the public that everything is under control. Therefore we already know what to do to stop global warming so why are we not doing it. But one of the biggest nations emitters being the USA is one of the two nations that has not signed up to the Kyoto treaty.

Earth Presentation

After visiting the Earth exhibition on Monday I found a number of pieces interesting but before I talk about my chosen piece I am going to talk about some other pieces I found interesting and why.


This is the piece Sunlight in an Empty Room by Spencer Finch, the reason that this piece cached my attention was that it looked like a storm cloud and usually storm clouds seem violent and have some motion in it. But this piece seemed so peaceful and stationary.


This is the piece Amazonian Field by Antony Gormley, the reason that this piece cached my attention was that when there is that many small objects symbolising people it makes you feel huge. Also I noticed that there were dark patches within the piece and I thought that this might symbolise pollution.

This is the piece Tide by Darren Almond, the reason that this piece cached my attention was that it was one that you wondered what was the meaning behind it and why so many clocks, I thought that it was a way of connecting the earth with its responsibility to global warming.



This is the piece is part of the Endless Series by Tomas Saraceno, the reason that this piece cached my attention was that I thought that it was giving us a preview of what landscapes would look like if we don’t stop.


The piece that I have decide to present to you is by Cornelia Parker called Heart Of Darkness and is made out of Charcoal and was made in 2004. When I saw this piece the first idea that come into my mind was that it was symbolising and explosion and the trail of sorrow behind it.

Like all of the pieces that I viewed in the exhibition I wrote down keywords and the keywords that I wrote for this was…

• Shatter
• Explosion
• Burn
• Coal
• Frozen in Time
• Fire
• Forest
• Sorrow
• Logs
• Twigs
• Bark
• Pines
• Gravity
• Black
• Change
• Levitation
• Slow Motion
• Not all burned
• Destruction

When I looked a the piece further I could see that not everything was burned fully so I read the booklet and find out that the title of the piece is taken from the novel written by Joseph Conrad, this then later inspired the 1979 film Apocalypse Now. So I could get an idea of what the piece was based around I decided to look at the trailer of the film, and I could see the use of gas guzzling machinery and weapon causing forest fires and destruction within the film (which as a whole pollutes the earth further).

After reading the booklet once I had written my words I have found out that the wood was taken from a forest fire in Florida that started controlled and small but grew due to winds. This shows that the keywords I wrote correspond with the exhibition.

Looking at the piece and the material that was used to create it makes it symbolic because the fact that wood from the Florida forest fire shows situations can start small but if you don’t keep look over them they can get out of control. This is the same about global warming because we have known about it for years but it is only recently that we are starting to make a difference.

Finally even thought this was not part of the Earth show I have decided to present it because I feel that it is still relevant to the global warming part of our project.

This piece was from the decode show and it is called flight patters by Aaron Koblin and it shows data from the US Federal aviation administration of the amount of planes over North America in a 24 hours. The white areas are areas where that are very dense show’s high use of aviation. This shows that if there are this many just over North America just think about how many are around the world in 24 hours and the amount of pollution that brings.

To conclude I find that by going to see these exhibitions it has opened my mind much more to symbolic ideas and meanings with global warming. Also ways in which it can be presented.

Books To Look At

These books are three of the books that we were presented by nick that my help us with our sequences. The first two are the ones that i find most interesting because half gone is about how the energy crisis is happening and six degrees is what will happen if we carry on polluting the planet and raise the atmosphere six more degrees.

Global Warming Phrases & Meanings

To get an idea about global warming I thought I should look up phrases and meanings

Global warming

Global warming is the measurement of the increase in the average temperature of Earth's near-surface air and oceans since the mid-20th century. The Intergovernmental Panel on Climate Change (IPCC) concludes that most of the observed temperature increase since the middle of the 20th century was caused by increasing concentrations of greenhouse gases resulting from human activity such as fossil fuel burning and deforestation. The IPCC also concludes that variations in natural phenomena such as solar radiation and volcanism produced most of the warming from pre-industrial times to 1950 and had a small cooling effect afterward. These basic conclusions have been endorsed by more than 40 scientific societies and academies of science.

Greenhouse gases

Greenhouse gases are gases in an atmosphere that absorb and emit radiation within the thermal infrared range. This process is the fundamental cause of the greenhouse effect. The main greenhouse gases in the Earth's atmosphere are water vapor, carbon dioxide, methane, nitrous oxide, and ozone. In our solar system, the atmospheres of Venus, Mars and Titan also contain gases that cause greenhouse effects. Greenhouse gases greatly affect the temperature of the Earth; without them, Earth's surface would be on average about 33 °C colder than at present. Human activities since the start of the industrial era around 1750 have increased the levels of greenhouse gases in the atmosphere.

Greenhouse gas emissions

Measurements from Antarctic ice cores show that before industrial emissions started atmospheric CO2 levels were about 280 parts per million by volume (ppmv), and stayed between 260 and 280 during the preceding ten thousand years. Carbon dioxide concentrations in the atmosphere have gone from 280 parts per million to 387 parts per million in 2009. Because of the way air is trapped in ice (pores in the ice close off slowly to form bubbles deep within the firn) and the time period represented in each ice sample analyzed, these figures represent averages of atmospheric concentrations of up to a few centuries rather than annual or decadal levels.Since the beginning of the Industrial Revolution, the concentrations of most of the greenhouse gases have increased. Recent data also shows the concentration is increasing at a higher rate. The other greenhouse gases produced from human activity show similar increases in both amount and rate of increase.

Carbon Footprint

A carbon footprint is "the total set of greenhouse gas emissions caused by an organization, event or product". An individual, nation, or organization's carbon footprint can be measured by undertaking a greenhouse gas emissions emissions assessment. Once the size of a carbon footprint is known, a strategy can be devised to reduce it. The mitigation of carbon footprints through the development of alternative projects, such as solar or wind energy or reforestation, represents one way of reducing a carbon footprint and is often known as Carbon offsetting.
Carbon offset

A carbon offset is a financial instrument aimed at a reduction in greenhouse gas emissions. Carbon offsets are measured in metric tons of carbon dioxide-equivalent (CO2e) and may represent six primary categories of greenhouse gases

There are two markets for carbon offsets. In the larger, compliance market, companies, governments, or other entities buy carbon offsets in order to comply with caps on the total amount of carbon dioxide they are allowed to emit. And in the much smaller, voluntary market, individuals, companies, or governments purchase carbon offsets to mitigate their own greenhouse gas emissions from transportation, electricity use, and other sources. For example, an individual might purchase carbon offsets to compensate for the greenhouse gas emissions caused by personal air travel. In 2008, about $705 million of carbon offsets were purchased in the voluntary market, representing about 123.4 million metric tons of CO2e reductions.[4]

Offsets are typically achieved through financial support of projects that reduce the emission of greenhouse gases in the short- or long-term. The most common project type is renewable energy, such as wind farms, biomass energy, or hydroelectric dams. Others include energy efficiency projects, the destruction of industrial pollutants or agricultural byproducts, destruction of landfill methane, and forestry projects

Offsets may be cheaper or more convenient alternatives to reducing one's own fossil-fuel consumption. However, some critics object to carbon offsets, and question the benefits of certain types of offsets.

Carbon diet

A carbon diet refers to reducing the impact on climate change by reducing greenhouse gas (principally CO2) production. Individuals and businesses produce carbon dioxide from daily activities such as driving, heating, and the consumption of products and services. To reduce the effects of climate change, we could reduce our carbon output by going on a carbon diet.

Key components of a carbon diet - A carbon diet is similar to a food diet. It starts with assessing weight (measured in tonnes of carbon dioxide) and then determining where the ideal weight should be. The following outlines the steps of a carbon diet:

1. Calculate a carbon footprint to understand the amount of carbon dioxide emissions
2. Measure the carbon footprint against peers (e.g., similar company size or for individuals, a national average)
3. Determine the ideal carbon footprint
4. Identify the source of the most significant carbon dioxide emissions
5. Reduce carbon dioxide emissions by starting with the most significant sources first

Age of Stupid Review

The Age of Stupid is a documentary film that also shows what will happen if nothing is done about global warming. The images of famous sites that I have show have been created with the data of mainstream scientists to show what will happen if there are no changes made. Set in 2055 Pete Postlethwaite is an archiver that is looking back on footage up to 2009(the year it was released). This footage includes a man trying to set up a wind farm, a Indian man setting up a new airline, a French Mountain guide that has witnessed changes in Mt Blanc, a hero who has survived hurricane Katrina, a Nigerian community that let shell drill for water and destroy there land, children that have lost there father through the Iraq war after being killed.

When the film starts and shows the famous locations in 2055 it is a very powerful introduction because that image is placed in your head and if you think it is bad with the flooding and bad weather at the moment these images make you think that looks so much worse. With the use of Pete Postlethwaite as an archiver and a narrator as well as the interactive screen it makes the film feel more interactive and you are not just sitting in front of a screen.

The documentary starts with an Indian man trying to set up India’s third low cost airline called goair , this being the equivalent to easy jet. Most of his employees have never been on a plane, don’t know about hijackers and don’t know how to put out a fire. I feel that this part of the film show greed due to the fact that India already has low cost airlines and if the whole world is trying to lower its emissions why do we need more airlines.

Then the documentary moves onto a part about a French guide on Mt Blanc, the guide being 85 he is the oldest still working. He has lived there all his life and the fact is that the glacier has melted 150 metres since 1945, then another 7 to 10 metres in one year. This part shows great sadness within people that have lived close to beautiful landscapes all their life and now just because people are not willing to make changes other people must suffer.

The film then moves onto a man that did not flee from hurricane Katrina but stared her in the eye. The film said you can never directly attach hurricanes to global warming but there are linked through sea temperature. Alvin then rescued over one hundred people and their pets. This part shows that every body can help you just have to cut your emissions to stop more disasters like this.

The film then moves onto Nigeria where the Shell oil company drilled for oil and destroyed the homeland of the native people. This includes making the water filthy therefore fish are dirty when caught making native ill. This part shows greed and sadness because Shell saying they would help the natives then just making there home land even worse.

There is then an interesting animation showing how over time substances have been fought for until oil was discovered. Then that was the substance to have and it leads on to say that that is what the Iraq war is over. This leads onto a pair of children that have had their father killed through the war, and to survive they repair broken shoes and sell them on. I find that this is another part that shoes greed due to who own the oil.

The last feature of the film is that of a wind farm being set up in Bedfordshire with 15 turbines. Only locals like the idea of renewable energy just not on their land, stupid comments come out like they will hypnotise people when driving to stop the turbines going up. Facts come out that if all the wind farms that were planned went up it would account for 10% of the UK electricity. This part of the film shows that there is stupidity in the UK because we are all willing to use other sources of energy but as long as it is not in my back yard.

After watching this film it has opened my views on global warming even more. This is because I have been shown what other people are like and what will happen, by using those images at the beginning it make you think is that what it will look like. I also find that the use of figures of cash against time a very powerful move for example …

In 2005 the rate that oil was being sold was …

• £13 billion over the year of 2005
• £1.5 million an hour
• £400 a second

I also found it interesting that the author of six degrees said that if the planet rises by 2 degrees this will happen…

• The warming process will go out of control
• Carbon will start coming out of trees
• Methane will come out of the frost in Siberia

These events combined will speed up the heating process

Also to find out that the Bush administration current or former cabinet members that including George Bush that half of them have now made it big in oil.

What I found most interesting in the documentary that never even comes to my mind was that everything needs oil. Such as products and food for transportation, that was something that never even crossed my mind when thinking about my carbon footprint.

To conclude I think that The Age of Stupid is a film that everybody should see because it is a film that stops you in your tracks and think about your emissions unlike these 3 minuet slots in the news. Also it shows the greed of businessmen and government in our world.

New Project : Climate Change

In this project we have been commissioned by Eastbourne Borough Council to produce a series of short (15 – 30 seconds) films using any combination of moving image, motion graphics and animation to promote a message of engagement in activities which will limit CO2 emissions. This is a live assignment to our client is Nick Adlam who is the Energy Initiatives Officer of Eastbourne Borough Council.

I think to start this project i am going to find short films about global warming i get ideas. As well as looking up global warming phrases

Conclusion

Looking back at my project I feel that certain parts went well and other parts did not go so well.

First I am going to look at the parts of the project that went well. Looking back at my project the parts that I feel went well was first my animatics. The reason that I think this is because by making them as close to my final sequence as I could I got a feel of how it would look. Then by having suggestions from classmates I modified my sequence with adjustments like surroundings. Another part of the project that I felt went well was my fabric scans and animation. This is because I feel that it gives the sequence character due to the fact that it is real fabric and the animation dose not run so smooth so it looks a little like stop motion.

Looking back on the project the parts that I feel that could have gone better is the animation of the bull. Also I feel that by focusing on the look of the advert I have used not many features of after effects.

When I look at my posters and the idea behind them I am very pleased with the end result. The reason that I think this is because I feel that by creating a wanted poster with the creator of the drink it familiarises people with the brand. I am also pleased with the weathered and rough look of it because this way it looks more authentic.

Thinking back to the suggestion of animating the bull using stop motion, I am glad I did not pursue this suggestion. The reason that I think this is because after my experience with stop motion and the changes that I have made to my sequence, I feel that it would have been difficult to make my changes had I used stop motion. Looking back at my sequence I feel it has a stop motion feel to it. The reason that I say this is because the animation does not move as smooth as it could, but the way it is animated it has the feel of frame-by-frame movement.

To conclude I am very with my final advertising campaign. I am especially happy with my posters and how the reference to the time period that Jack Daniels was made.