Starting Research For Soap Box

After being given the the brief yesterday i thought that i should start to find boxes last night at the supermarket. I found that as far as cereal is concerned with the higher brands they tend to have mascots and well designed logos. Where as with the supermarkets own they tend to use photographs because they are trying to save money on designing the product therefor by using photos they are showing the customers the quality of the product. Where as with the soap boxes there was a mixture of the use of just graphics and graphics with photos across the high brand soaps.