Ask The Guy Who Attaches The Billboards

After researching billboards over the weekend i have come to the conclusion that the most common billboard size is a 48 sheet which is 6096mm x 3048mm . Therefore after seeing billboards this size many of times in and around places i feel that this is the size i will make my printed billboard.

Then i got confused on my way to college looking at the Lewes train station billboards because after looking at so many sizes i had all these figures going round in my head and wondered weather the Lewes billboards were a 48 sheet board. Then I saw that a new advert was being attached to the board by a worker therefore i thought instead of getting confused just go up and ask the worker and he assured me that the boards opposite Lewes station were a 48 sheet board. This means that when it comes into adding our completed images to the situation of being placed on a billboard i can take a photo of this board and know that it is the right size.

This also helps me when it comes to planning the size of my billboard advert because it does not have to be the same size but to scale therefore if the original size is...

6096mm x 3048mm

I could make it a tenth of the size and it would be

60.96cm x 30.48cm

Current Jack Daniels Advert

Here is the current Jack Daniels advert with the title "His Way". The reason that it has this title is because it is describing how Jack Daniel made his whiskey. After looking at this advert i have decided to go a more cultural reference to cowboys for my advert. And i might put in a bucking bull.

Ideas From Deadwood Title Sequence

Now i have found a source of music its time to start thinking of some ideas. I thought that by doing this i could analyze a tv show sequence and the first one that come into my head was Deadwood. This is a show that it set in the same time that Jack Daniels was Developed in the 1870s and the title sequence represents a lot of situations around in the 1870s. these situations include...

• Mining
  
• Gold Panning
• Whisky Shots in a dark Saloon
• Saloon

Therefore after watching this i feel i have a much better vision of that time period

Music Choice

Now I know that my drink is Jack Daniels I should start to think about my music choice. Therefore after previous research finding out that Jack Daniels is associated with country music therefore i come up with the idea instead of searching over a wide variety of artists i could just buy a compilation album of hits to find the right track. With this album having well known artists such as Johnny Cash, Dolly Parton, Roy Orbison & Elvis Presley I am sure i will find the right track for my sequence.

Drink Ideas

With this brief being so open to what drinks we can advertise, i have thought that i would like to do either Kopperber cider brand or Jack Daniels Whisky therefore i and going to research into both of them....

Kopperberg - Brief Info

• Kopparberg's is the largest beer and cider of Sweden
• It was originally founded by a group of small brewers
• The Kopparberg's factory was built in 1945 and operated at capacity until 1988 when it was taken over by a Swiss brewery
  
• In 1993 brewery close and was left in the possession of the bank
• The brewery was reopened in early 1994 by brothers Peter and Dan-Anders Bronsman who have been running the business since

Jack Daniel's - Brief Info

• Jack Daniel's is a brand of Tennessee Whiskey
  
• One of the world's best-selling liquors
• Is known for its square bottles and black label
  
• It has been prominently featured in movies, songs, and novels
  
• strongly linked to Rock & Roll , Country Music & American bikers
  
• The brand is produced in Lynchburg, Tennessee

My Decision

after looking into the brands I feel that I would be much better if i was to use Jack Daniels as my project because i feel that i could give it a much better handmade look rather than kopperberg due to the time period it was made

Research - Lemony Snicket´s End credits

When looking at this sequence i feel that it has a home made feeling to it for a number of reasons. The first being the fact that its figures and forms have a painted and textured paper look to them. The second reason that I think it looks handmade is because is because of the flow of animation, this is because it looks a if it is filmed papercraft animations. Finally looking at the look and feel of the sequence it has a very dark feeling to it also there is an effect to the camera view where the light keeps fading in and out as if more and less light is in the room.

Research - Catch Me if You Can Title Sequence

When looking at this sequence i feel that it has a home made feeling to it for a number of reasons. The first being the fact that it has a Saul Bass style to the figures and sets. The second reason that I think it looks handmade is because it feels and looks as if the figures have been drawn and scaned in and layered then animated while layered. Finally the last element that makes it look Handmade is the animation of the cars, this is because the animation is not smooth it moves in a much more squareed/blocked style

New Project : Handmade

With this new project being handmade i feel that i am going to enjoy this. The reason i say this is because it combines craft, design and digital software. Also there is the fact that it has an advertising element to it. We have been asked to create a poster, a magazine and moving image advert. Also create the moving image compatible for smart phones. These adverts are for and alcoholic drink of our choice, so i am most likely going to choose Jack Daniels Whiskey.

Conclusion

Now i have completed my project i feel that i have done well in my production. looking at my filming i feel that the quality could have been better but the reason for its grainy look is because of using the zi6 inside. While filming my solution was to angle the spot lights to the area i was filming and this improved the footage.

looking at my film before my after effects i feel that i like the pace of the film because it feels speedy due to the anger shown in the fist hit. My use of only sound effects i feel adds a slight comical element while showing anger.

Now looking at my use of after effects i feel that my development of ideas and skills in after effects has gone well. for example my use of the ripple effect looking like a ripple in a pond then by developing my ideas and knowledge of effects to turbulent displacement and animated it. Once i had brought a dictionary of effects i found that i knew what i wanted to add.

looking at my film as a whole i feel that i am very happy with my end result. I feel that i have used a number of effects on my sequence that i feel have improved the emphasis that i am trying to put across. The effects that i am most happy with is the write on with the post it and the heat wave development.

When i look at my project as a whole i am very happy with my end result and the overall out come. And as far as my software knowledge development has gone i feel that i have learned more anlong the lines of video editing and and emphasis